Macular Society

With enlightening films beautifully made by Oscar-winning Aardman Animations, for a pioneering charity, this work really opened eyes to the main cause of sight loss in the UK. It opened wallets too, pulling in over 3,000 new donors, which substantially boosted coffers and increased capacity for the Macular Society to do even more of their wonderful work.

A social media campaign to raise awareness of Charles Bonnet syndrome, a side-effect of macular disease, where those afflicted see vivid, often terrifying hallucinations.

Reaction to the work was extraordinary, considering the modest budget