ABOUT ME

According to the eminent market data-tracking company Kantar, we are exposed to up to 10,000 ads every day.

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Around 100 are noticed; fewer are acted on, which is why I do my best to do it differently.

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A film, written by me, made by Aardman, for a sight loss charity that doesn’t show predictable, harrowing images; it features a cheerful little character, cheerful until he, too, succumbs to sight loss.

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A film about garden power tools, to persuade dealers to place bigger orders. Pie charts, spreadsheets or marketing bullshit? Nope, a tribute to Guy Ritchie’s classic Lock, Stock and Two Smoking Barrels.

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A commercial for kitchens- no dreamy shots, syrupy voiceover, slushy music, and smug couples, but inspired by Hitchcock’s seminal movie Psycho, and ending with the line 'Killer Kitchens'.

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And there have been many more for some great work I can’t show because of NDAs.

 

All the above really worked.

 

Because different gets noticed.