Print ads for Hayter lawnmowers to mark their 70th year in business, and some absorbing content on cultivating the perfect, quintessentially British lawn.
I worked on the STIHL account for three years. Brilliant products and a terrific, straight-talking Aussie client, who gave a big thumbs up to all I did, especially the conference film I wrote and directed to win over a tough audience of cynical dealers. ‘No marketing speak or PowerPoint bullshit’ was his brief. So that’s what I gave him.
Pan-European launch concepts for Intuniv, a new ADHD medication developed for children and teenagers, and a neat piece of DM encouraging GPs to reassess medication at the stressful time of going back to school after the long summer holidays. All enthusiastically received by GPs and HCPs at focus groups across Europe. This was about the mundanities of everyday life, which for parents of a child with ADHD, humdrum, uneventful life is what they dream of.
A lovely packaging job . Hot dogs made from prime British meat, blended with exotic spices, which once arrived at London’s spice wharves southeast of the Thames back in the 1920s after perilous ocean crossings. The ingredients for some great stories centred around fictional, colourful dockers.
Age-related Macular Degeneration (AMD) is the biggest cause of sight loss in the world. Sometimes a condition called Charles Bonnet syndrome follows, side-effects being often horrific hallucinations. The Macular Society is a charity that supports those affected, and funds research to find a cure. This work really opened eyes to AMD, and what the charity does to help. It opened wallets too, pulling in over 3,000 new donors.
If you didn’t know, (I didn’t) Open Innovation is an online tendering process, where companies, often huge ones, can source solutions to business issues from outside of their organisation, from literally anyone, anywhere in the world. This film got a lot of Solverboard signups amongst those wanting to be part of it.