
WORK
STIHL
I did this a while ago, but I still love it. A magazine, OOH, and a video that played at a dealership conference to overcome dealers’ cynicism about marketing, inspiring them to order more stock. The client’s brief was, ‘I don’t want any marketing speak or PowerPoint bullshit; it’s got to really grab them’. So that’s what I gave him. And boy, did it work.
Shire Pharmaceuticals
Pan-European launch concepts for Intuniv, a new ADHD medication developed for children and teenagers, which received great reactions in focus groups of GPs and HCPs across Europe. This was about the mundanities of everyday life, which for parents of a child with ADHD, humdrum, uneventful life is what they dream of.
Macular Society
Macular degeneration is the main cause of sight loss in the UK. The Macular Society is a charity that supports those with the condition, and funds research to find a cure. This work really opened eyes to the condition itself, and what the charity does to help those affected. It opened wallets too, pulling in over 3,000 new donors.
Solverboard
If you didn’t know, (I didn’t) Open Innovation is an online tendering process, where companies, often huge ones, can source solutions to business issues from outside of their organisation, from literally anyone, anywhere in the world. This film got a lot of Solverboard signups amongst those wanting to be part of it.
Aside from what you’ve seen, here are some of the clients I’ve worked on
