A startup by three smart Liverpudlians. Swiss watches manufactured in Biel, designed in England, and only available online at a price to make Rolex, Patek Phillipe, Breitling etc. weep.
Print ads for Hayter lawnmowers to mark their 70th year in business, and some absorbing content on cultivating the perfect, quintessentially British lawn.
University of Gloucestershire
Over the three years I worked with the university, a combination of compelling digital and DM boosted attendances at open days, resulting in new student admissions rising by a fifth from where they'd been.
Pitches and one-offs
A few one-offs, and some pitches that hit the post. InDesign stuff and scamps - bashed out late into the night, guzzling pizza and full fat coke, the fuel of pitch fever.
TV & Film
Before we had big data, we had big ideas. The only thing that would make an ad work was that it had to be good. Here are a few that did the trick, made by the production company I co-founded.
A series of posters and flyers at food and drink fairs and music festivals, to let attendees know that Hook Norton is no faddish, Johnny-come-lately trendy craft ale.
Action Net Zero
A winning pitch for a community interest company with a brief to persuade drivers in traffic-choked Bristol to switch to electric cars. Approached with cheeky, but thought-provoking humour and not getting all Greta Thunberg about it.
I did this a while ago, but I still love it. A magazine, OOH, and a video that played at a dealership conference to overcome dealers’ cynicism about marketing, inspiring them to order more stock. The client’s brief was, ‘I don’t want any marketing speak or PowerPoint bullshit; it’s got to really grab them’. So that’s what I gave him. And boy, did it work.
Hot dogs made from prime British meat, blended with exotic spices, which once arrived at London’s spice wharves southeast of the Thames back in the 1920s after perilous ocean crossings. The ingredients for some great stories centred around fictional, colourful dockers.
When things were going pear-shaped for Big 6 energy supplier, npower, they overhauled the business from top to bottom. This film was part of a programme of internal communications to rally npower’s workforce.
Pan-European launch concepts for Intuniv, a new ADHD medication developed for children and teenagers, which received great reactions in focus groups of GPs and HCPs across Europe. This was about the mundanities of everyday life, which for parents of a child with ADHD, humdrum, uneventful life is what they dream of.
Macular degeneration is the main cause of sight loss in the UK. The Macular Society is a charity that supports those with the condition, and funds research to find a cure. This work really opened eyes to the condition itself, and what the charity does to help those affected. It opened wallets too, pulling in over 3,000 new donors.
Promo for Family Movie Night on the Disney Channel, one of several I was responsible for, two of which won Gold and Silver at PROMAX, annual awards for the best in international TV branding.
If you didn’t know, (I didn’t) Open Innovation is an online tendering process, where companies, often huge ones, can source solutions to business issues from outside of their organisation, from literally anyone, anywhere in the world. This film got a lot of Solverboard signups amongst those wanting to be part of it.